The Need
To help the advertising campaign of the Jacobs Douwe Egberts GR company, for JACOBS coffee “make an impact…

In addition to an extensive TV campaign, special promo activities were designed targeting the Athens Metro passengers, through advertising banners inside the metro train wagons. For maximum effect, E²Aroma also created and dispersed within the train a rich, attractive aroma of a freshly roasted Jacobs coffee.

For the first time in Greece, E²Aroma installed innovative diffusers inside the metro train. The wagons were flooded with this tailor-made aroma of freshly roasted Jacobs coffee. As one passenger, who was waiting at the dock, said: “Every time the wagon doors open, it’s like a whole coffee shop is going through the station …“.

The promotion was realized in collaboration with InterBus SA.
The advertising campaign won a gold award at the Ermis Awards.